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Fresh look at India’s consumer market

This report (PDF) by Yoshihiko Iwadare of Nomura Research Institute is only 15 pages long but manages to overturn conventional business strategy on its head in its framing and approach to new market entry for India’s emerging consumer markets. For more on the Indian consumer market today. This post was written by niti bhan and […]

Posted in Analysis, Base of the Pyramid, Business Models, Emerging Markets, Frameworks, India, Innovation Planning, Marketing, Perspective, Strategy | Tagged , , , , , , | Leave a comment