Search Results for: label/African Consumer Market

Why the African consumer market opportunity will force marketing to reinvent itself

Mass markets were a shorthand forced on marketers who had too little time or information or leverage to treat different people differently. They are the result of the mass merchant, the mass media and mass production. But humans aren’t a homogeneous mass, we are individuals, as individual as we dare to be. ~ Seth Godin […]

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News coverage of the African “market opportunity” reminds me of “Chindia”

Africa’s economic and consumer market opportunities, as covered in mainstream media as well as press releases, has begun to remind me of the way India and China used to be covered back in the early years of the past decade. Just as was the case with India, where any news of economic growth or scientific […]

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