Niti Bhan

coFounder, Emerging futures lab

I am a boundary spanner who can speak the language of design, business, strategy, marketing, engineering and most importantly, of humanity.

I am also the co-founder of the Emerging Futures Lab focused on understanding the needs of the emerging consumer markets at the bottom of the pyramid, particularly in Africa. (click on the URL shown above for more information on the Lab)

We are available for short or long term projects concerned with the design and development of products, services and business models for the overlooked and underserved emerging segments in developing economies. Also known as the "next billion" customers.

This is an unknown demographic of the world's population and the study and understanding of their needs, aspirations and ambitions as aspiring consumers have barely been scratched by those who have sought to serve them.

We have direct experience conducting exploratory research across Africa, India and the ASEAN as well as associates in Latin America and China.

Email me for a PDF on the Emerging Futures Lab and a full list of our clients and services.